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Seth Godin’s Startup School: Appealing to Consumers

Figure out if you’re selling a product that will appeal to early adopters, people who need it, or the masses on today’s episode of Seth Godin’s Startup School. This week Seth explains how Google makes millions through clickable ads, discusses the difference between making something cool versus making something that works, and talks about how a Thai place in Queens became one of the best run restaurants in New York.

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Seth Godin’s Startup School: Creating Scarcity

Find out why scarcity is the only thing worth paying for on today’s episode of Seth Godin’s Startup School. Seth discusses having McDonalds milkshakes for breakfast, the lock-in effect, the large world that is the app market, and how your job is not to find more customers for your products, your job is to find more products for your customers.